Sarah Wilkin is founder & CEO of Fly Green Alliance (FGA). FGA are green travel specialists, working towards increasing sustainability in the aviation sector through use of sustainable aviation fuel (SAF) and electric, as well as working across mobility on sustainable solutions. FGA were one of the first SAF alliances created to join stakeholders together to push the SAF conversation and the consumer demand for it. Having previously worked in advertising and market research she brings consumer insights and communication expertise to aviation.
Sarah is part of EBAA’s sustainability working group writing the sustainability standards for the business aviation sector and is writing the standard on SAF and the adoption of technology including electric, as part of aviation’s decarbonisation roadmap for the standard. Sarah is a keen innovator and now works in sustainability so she can actively contribute to the energy transition and be part of sustainability transformation work.
Sarah has a passion for travel, culture and behavioural change which she applies to her work at FGA and has been presenting FGA’s thought leadership since their start in 2019.