Rozina Sidhu Koskela

Rozina, is a dynamic leader with a rich and diverse background spanning Business Strategy, Product Management (Scrum, Lean & Scaled Agile), UX Research & UX Design. With a Bachelor’s degree in Information Systems and Economics, she began her career as a Management Accountant, spending most of her time in London’s Banking and Insurance industries. She progressed to earn a CIMA qualification and later pursued two Master’s degrees—one in Management and another in Interaction Design—blending her analytical and creative strengths. Rozina has worked with some of the world’s most renowned brands, including General Electric, Volvo, Aviva Insurance, PwC and Virgin, and has gained international experience in the UK, Sweden, Norway and Malta. Her career pivoted into User Experience Design, where she played a pivotal role in driving initiatives in some of the major Norwegian banks, launching programs that fostered internal Innovation and Employee & Customer Engagement. She also led the Business Design Meetup in Oslo, bringing together professionals to explore cutting-edge design methodologies. Other work has involved her helping foster Community Engagement, driving projects in Social Innovation (through co-creation), integrating technologies such as AR and other forms of Physical Computing. Today, she is pioneering the Women’s Entrepreneurial Bootcamp in Malta, empowering aspiring female founders to test ideas, build confidence, and develop strong business acumen. Additionally, as the Founder of The Garage, a startup focused on sustainable Business growth, she specialises in Strategic Ideation, Validation, and Business Modelling, helping corporate innovators turn ideas into actionable strategies and future proof their organisations. Rozina’s passion lies in driving impact through Innovation, Community Building, and Empowering others to achieve their potential. She continues to guide leaders and teams in uncovering value propositions, solving key business challenges, and crafting go-to-market strategies that foster long-term success.